For over two decades, Dale Carlson has been involved with all aspects of marketing and communication for the hospitality industry.  During this time, she established property creative and graphic standards, implemented direct mail programs, and directed creative development and negotiated paid media placement of local and national advertising campaigns, in addition to acting as on-property spokesperson.

Ms. Carlson's focus on the resort sector of hospitality has given her the opportunity to live and work in world class vacation destinations including Summit County, Colorado; St. Thomas, U.S. Virgin Islands; Hilton Head Island, South Carolina; Maui, Hawaii and South Florida.

Her commitment and dedication to each property led to an impressive collection of feature hits in consumer and trade media.  Ms. Carlson also created and promoted revenue- generating special events including concerts, art festivals, cultural spectaculars, world-class sports competitions, and colorful food and beverage programs.

As the Director of Marketing & Communication at The Breakers in Palm Beach, Ms. Carlson oversaw the media relations, promotional and marketing services components of the landmark resort.  During her tenure, she also assisted in the creation of an annual print and electronic advertising campaign, developed the property's four-color feature newsletter, produced an annual 96-page signature magazine, handled all crisis issues, published two commemorative books, and implemented the multi-media promotional program for the resorts 1996 Centennial celebration.

Ms. Carlson provides independent marketing and communication counsel for a variety of projects.  Her client list includes the award-winning communities of Daniel Island in Charleston, South Carolina, and Admirals Cove in Jupiter, Florida; the historic Biltmore Estate and newly constructed Inn on Biltmore Estate in Asheville, North Carolina; the newly opened Grand Key Resort in Key West, Florida; Nemacolin Woodlands Resort and Spa in Farmington, Pennsylvania; and The Ritz-Carlton, Palm Beach.  She provided media relations and public relations counsel to The Norton Museum of Art in West Palm Beach, Florida, and the Palm Beach Community College Foundation. 

Ms. Carlson is also the Managing Director for the Palm Beach/Treasure Coast chapter of the Hospitality Sales & Marketing Association International (HSMAI).