“The brand is the promise, the big idea, the reputation and expectations that reside in each customer’s mind about the product and/or the company.  It is a powerful yet intangible asset. The brand created and crafted correctly creates an emotional connection with the customer. People fall in love with brands. A well-built brand results in loyal believers who will choose the brand over and over again. Good brands build companies.  Ineffective brands undermine success.”

As an entrepreneurial executive branding real estate development and luxury consumer goods, Michael Miarecki has 25 years of international strategic brand building experience.

Miarecki helped craft the strategic global branding for multiple luxury companies including David Yurman, The World Gold Council, Michele Watches, Philip SteinTeslar and Faconnable.  Miarecki has also directed the marketing and branding efforts for multiple real estate developments for clients such as W Hotel and Residences, Marathon Capital, MH Funding and Investments and Prospect Properties with more than $2.5 billion in projects completed since 2003. 

Miarecki started his career in television development in multiple locations throughout Europe as Worldwide Director of Creative Development for Reg Grundy Productions where he was responsible for cultural and linguistic adaptations of more than 65 television programs.

A recipient of more than two-dozen industry awards for branding and marketing campaigns and creative work, Miarecki is a frequent presenter at real estate and resort industry conferences and luxury branding symposiums.

Mr. Miarecki is fluent in English and French and conversational in Portuguese.